The consecutive Master's programme in International Marketing & Sales is divided into the course level (first and second semesters), the semester abroad or the international project (third semester), and the research level containing the Master's thesis (fourth semester). Semesters one and two: The course level consists of modules referring to marketing and sales as well as supporting fields of expertise. You will attend ten modules within the first two semesters. Within these modules, you will have mostly compulsory courses, but in two modules, you also have the opportunity to select different courses according to your area of interest. In the first semester, you can choose two courses, and in the second semester, you can choose four courses. Semester three: In the third semester, you have the option to study abroad at one of our hand-selected partner universities or to take part in an international project. Semester four: Your studies are topped off with the Master's thesis in the fourth semester. In order to be well prepared for writing the Master's thesis, you will attend a research seminar beforehand. Furthermore, you have the opportunity to write the Master's thesis abroad. This means that you can extend your semester abroad by one additional semester. There is the possibility of earning a double degree at selected partner universities.
Students starting in the winter semester: International Marketing (6 ECTS) Marketing Conception and Data Mining (6 ECTS) Quantitative Management Methods and Value Chain Management (6 ECTS) Academic Writing and Business Ethics (English, French, or Spanish) (6 ECTS) 6 ECTS from Marketing Specialisation and Key Competences Summer semester: Intercultural Management (6 ECTS) International Sales (6 ECTS) CRM and Online Marketing (6 ECTS) 12 ECTS from International Commerce and Leadership: Coaching and Mentoring (6 ECTS) E-Commerce (3 ECTS) Marketing project (3 ECTS) Sustainable Business - The Global Dimension (3 ECTS) International Leadership (3 ECTS) Brand Management (3 ECTS) Consumer Psychology (3 ECTS) International Economic Relations (3 ECTS) Third semester: Study at foreign partner university (30 ECTS) Fourth semester: Research seminar (6 ECTS) Master's thesis and colloquium (24 ECTS) PDF Download
Course details verified 10 Sep 2026 — intakes, entry requirements and course facts · official source
Intakes & deadlines
Winter semester
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Summer semester
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Most universities admit on a rolling basis — we confirm the exact application deadline for your profile, free.
Bachelor's degree in Business Administration or Economics with ECTS grade B or a minimum mark of 2.3 (according to ECTS). Marks from foreign education systems should be converted using the ANABIN transformation guidelines. The ANABIN database is also relevant for the recognition of foreign education certificates.
We confirm the exact costs and the scholarships you qualify for at University of Münster — free, for your profile. Need funding? Check your education-loan eligibility.
Typical graduate salary — Business & Management, Europe
EUR 42,000–44,000/yr
· ≈ ₹44.5 L–₹46.6 L/yr
This is an indicative early-career range for the whole Business & Management field in Europe,
from official graduate-outcome data — not a figure for this programme or university, and not a guarantee of
what you will earn. What you actually earn depends on the role, employer, city and your visa.
Rupee figure converted at the 2 Nov 2026 mid-market rate; your
bank's rate will be worse and currencies move, so use it for planning, not as the amount you will receive.
No tuition fee. Checked against the university's own fees page. We confirm the current fee and the scholarships you qualify for — free.
The main intake is Winter semester. Most universities admit on a rolling basis — we confirm the exact deadline for your profile, free.
Bachelor's degree in Business Administration or Economics with ECTS grade B or a minimum mark of 2.3 (according to ECTS). Marks from foreign education systems should be converted using the ANABIN transformation guidelines. The ANABIN database is also relevant for the recognition of foreign education certificates. English: E.G. TOEFL iBT (since 2026): 4 Reading: 4 Listening: 4 Speaking: 4 Writing: 4.
The programme runs about 24 months full-time.
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