International Management, Marketing, Entrepreneurship (IMME)

International Management, Marketing, Entrepreneurship (IMME) is part of the International Study Programme (ISP page flow). The (minimum) four-semester, full-time programme leads to a Master of Science (MSc) degree. The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship. The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations. Programme participants may focus on ... International Management, by acquiring comprehensive knowledge about strategic activities of organisations and strategic decision-making of management teams. This is focused on internationalisation strategies, innovation management, and cross-cultural management. Marketing, by gaining insights into processes and methods of market research as well as acquiring professional knowledge and methods for controlling and analysing marketing activities. Furthermore, they can explore the influence of the social and physical environment on consumer behaviour. Entrepreneurship, by deepening their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation. This study programme requires students to possess a deep understanding of economic theories as well as a profound knowledge of analytical mathematics and statistical methods. Students must have strong English skills. Learn more about our English-taught Master's programme @ ISP Website. This programme includes three compulsory courses (International Corporate Strategy, Business Decision-Making, and Marketing Methods and Analysis). Additionally, a range of compulsory elective modules rounds up the programme that allows specialisation. Students are required to participate in a compulsory elective seminar and may take a scientific project. A final written Master's thesis and a corresponding seminar presentation will finalise the graduate study programme. Students should expect a weekly workload of approx. 20 hours of classroom studies and at least 20 hours of independent self-studies. Master's studies include lectures to learn new concepts, tutorials to foster discussions and practice techniques, and seminars to apply theories and methods to an assigned scientific project. This project includes a final academic thesis paper including a defence presentation. Students enrolling in the summer semester will start their studies with the second-semester modules and then proceed with the first-semester modules the next semester. As a strict rule, lectures will only be offered in the winter or in the summer semester, as outlined in the programme structure chart. The faculty will provide academic advisory services to assist students during the study programme. Candidates must demonstrate an ability to work independently on a selected topic using scientific methods. This study programme is theoretical, and it is analytically oriented. PDF Download