Sustainable Marketing

The Master’s Programme in Sustainable Marketing is designed for students who want to redefine the role of marketing in building a more responsible and sustainable society. It develops students’ expertise in marketing in a fast-changing global business environment and emphasizes how marketing can promote sustainable consumption and value creation. Through a strategic lens, students learn to position marketing as a core organizational function, with customer orientation and exceptional customer experience as key drivers of long-term success. In today’s regulatory landscape—especially in Europe—sustainability is not optional but a requirement for competitiveness and compliance.This programme equips students with the mindset, skills, and confidence to become leaders in the transition toward more ethical and sustainable business practices. Graduates will be ready to contribute meaningfully to both business and societal transformation. Sustainability and responsibility are central throughout the programme. Students gain a comprehensive understanding of marketing’s role in advancing the environmental, social, and economic dimensions of sustainable development in an interconnected world. They develop expertise in areas such as branding, marketing technologies, B2B marketing, service management, procurement and supply chain management, sales, and consumer behavior. The programme integrates the latest scientific knowledge with practical relevance. Students strengthen communication, leadership, and teamwork skills in an international learning environment.Teaching is grounded in internationally recognized, high-quality research conducted by the marketing faculty in Oulu. By engaging with this research-driven teaching, you will gain deep insights into how companies build and manage relationships and develop practical skills that make you highly valuable to employers seeking expertise in sustainable marketing and business development.Graduates are prepared for diverse careers in marketing that demand creativity, people skills, and the ability to advance responsible business practices. As part of a science-based university, the programme also provides a strong foundation for research-oriented positions in expert organizations.