The aim of the Master's Degree Programme in Sales Management is to develop the competences needed in the management positions in a global business environment. You will learn how to act as a manager and an inspiring leader for a sales team and how to guide the team successfully to the desired goals. You will learn to recognize the latest trends and aspects of customer behavior, especially in B2B markets. You will be able to develop strategies for promoting the growth of sales effectively in the sales transformation era. After completing the degree, you will be capable of managing sales teams also in international markets with adequate cultural understanding and knowledge about the special characteristics of each specific market area. You will also become a skillful negotiator and you will be able to communicate successfully in different teams and in multiple customer situations. The Master´s Degree Programme in Sales Management gives you an excellent opportunity to create new multidisciplinary networks with other experts both in Finland and globally. The Master´s Degree Programme in Sales Management is targeted to individuals with several years of working experience in sales or as a sales team leader who want to further enhance their knowhow in sales management and leadership. This is the option for you if you are aiming to work at a sales management position in the future or want to update your skills to the demanding sales management and leadership in the digital era. The Master's Degree Programme in Sales Management (90 ECTS) is a practice-oriented programme. This program is ideal for those who wish to work while studying. The Master's Degree studies at Turku UAS Master School are designed to be flexible, allowing students to complete them while working full-time. The program utilizes a blended learning approach, incorporating lectures, seminars, e-learning, teamwork, and independent work. Some optional studies are offered entirely online. There are on average two days of contact sessions per month, providing opportunities for face-to-face interaction. The expected duration of the program is 2 years.
Course details verified 10 Sep 2026 — intakes, entry requirements and course facts · official source
Intakes & deadlines
Autumn 2026
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Typical graduate salary — Business & Management, Europe
EUR 42,000–44,000/yr
· ≈ ₹44.5 L–₹46.6 L/yr
This is an indicative early-career range for the whole Business & Management field in Europe,
from official graduate-outcome data — not a figure for this programme or university, and not a guarantee of
what you will earn. What you actually earn depends on the role, employer, city and your visa.
Rupee figure converted at the 2 Nov 2026 mid-market rate; your
bank's rate will be worse and currencies move, so use it for planning, not as the amount you will receive.
Tuition is €12,000/yr. Checked against the university's own fees page. We confirm the current fee and the scholarships you qualify for — free.
The main intake is Autumn 2026. Most universities admit on a rolling basis — we confirm the exact deadline for your profile, free.
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