Business Management and Marketing

The Bachelor of Business Administration in Business Management and Marketing at Centria University of Applied Sciences is designed to help you build your future in global business with strong marketing expertise. This programme prepares you for an international career by equipping you with the knowledge and skills needed to understand customers, create value, and drive business growth in today’s highly competitive and digital environment. It is especially well suited for students who want to combine solid business fundamentals with a strong focus on marketing.One of the key advantages of this programme is its strong emphasis on marketing. Throughout your studies, you will develop expertise in areas such as digital marketing, branding, consumer behaviour, marketing research, and customer experience. The curriculum is designed to ensure that you gain both theoretical knowledge and practical insight into how modern marketing works in global markets.The programme also emphasises hands-on, practical learning. You will work on real-life business projects and use modern tools and software that are widely applied in the industry. This approach ensures that you can immediately apply what you have learned and develop practical skills that are highly valued by employers. Importantly, no previous business studies are required. The programme starts from the basics and gradually builds your competence step by step, making it accessible to students from diverse educational backgrounds.Centria offers a truly international learning environment, where you will study alongside peers from over 40 nationalities. This multicultural atmosphere prepares you for global careers and helps you develop intercultural communication skills that are essential in today’s business world.During your studies, you will build a strong foundation in business while specialising in marketing. You will explore topics such as marketing strategy, digital marketing, and branding, as well as consumer behaviour and customer experience management. In addition, you will learn about marketing research and data analysis, entrepreneurship and innovation, finance and management accounting, human resource management, and global and strategic business operations. This broad yet focused curriculum ensures that you graduate with a comprehensive understanding of how businesses operate.The programme also offers extensive real-world experience. You will benefit from company visits and guest lectures delivered by industry experts, providing valuable insights into current business practices. Internship opportunities allow you to gain practical work experience, while participation in real business and research, development, and innovation (RDI) projects helps you apply your knowledge in meaningful ways. Along the way, you will also develop essential soft skills such as teamwork, communication, and problem-solving.With a strong marketing focus, this degree opens up a wide range of career opportunities. Graduates can pursue roles such as marketing specialist or digital marketer, sales and business development professional, brand or customer experience manager, entrepreneur or startup founder, or project and development manager. The combination of business knowledge and marketing expertise makes you a versatile candidate in the job market.The study format is designed to support effective learning. The programme is delivered in English and follows a blended learning model. Online classes are typically held on Mondays, Tuesdays, and Thursdays, while on-campus sessions take place on Wednesdays in Kokkola. This structured weekday schedule provides a balanced and flexible approach to studying, allowing you to manage your time efficiently while staying engaged with your learning.