Marketing

Digitalisation and globalisation are changing the way businesses and customers function, and the role of marketers is changing. Combining customer-centric, strategic thinking with strong technical skills is becoming even more important.The students of the Master’s Programme in Marketing will become strategic thinkers who have an ability to thrive in an increasingly digitalising world. They understand the strengths and possibilities of digitalisation and how it can change the way we think – and also how society and the world function. They understand the limits of current technology and their role in pushing past those limits.The programme will provide you with a deep, holistic and consumer-centric understanding of marketing and business. You’ll gain a key combination of creative and analytical skills that are highly valued marketing assets in a digitalising world! Marketing graduates:Have a customer-centric view of business. Graduates understand what it means to be a customer and a citizen in the digitalising world. They have gained a deep understanding of customer behaviour and consumer culture at large. Observe trends strategically and analytically from different point of views. Graduates understand '“the big picture”' of the world and business. They can connect customer and market insights with strategic decision-making. Have creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and can present innovative ideas to address them. Understand how to succeed in a technological world. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes. They have learned to apply a variety of methods and data to analyse the potential success of marketing activities. Have gained a strong research skill set. Graduates understand the importance of research in decision-making and can skilfully use methodological tools and apply academic research literature in marketing. Have excellent career opportunities. Graduates are highly sought-after employees with the ability to manage, develop and lead the strategic marketing efforts of local and global organisations.