Digital Marketing and Corporate Communication

The Master’s Programme in Digital Marketing and Corporate Communication educates professionals of digital marketing for the needs of both nonprofit sector and private sector. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society.DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifying the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.Additional information on the structure and contents of the programme is available here.Nowadays, every marketing and communications expert needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme a forerunner in the education landscape.Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently, Finland was ranked 1st in how well it embraces information technology, ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect choice for any prospective student who wishes to learn more about these fields.DMCC combines the most relevant aspects of digital business, marketing, and corporate communication with the latest academic research conducted in the field. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.